Creating and Targeting Ad Tags

Set up your demand as Ad Tags and target specific streams.

Creating Ad Tags

1. Navigate to Transmit Creative Studio
2. Click 'Create Ad Tag'
3. Choose Ad Format
4. Name your Ad Tag
5. Choose Ad Hosting
   1. External ADS:
      1. Drop VAST tag into 'External ADS URL' window 
   2. Transmit Creative Studio:
      1. Choose Transmit-hosted video file from search bar
6. Select background image (if necessary) 
   1. PIP background skins
   2. Transmit-hosted LBars
7. Advanced Settings (if required)
   1. Choose event from dropdown
   2. Implement tracker URL in 'URL' window
8. Click 'Create Ad Tag'

Targeting Ad Tags

1. Navigate to Transmit Stream Composer
   1. Click 'Configurations' tab
2. Click on the configuration that requires ad targeting
3. Scroll to 'Ad Decisioning' section, click 'Add'
4. 'Use Existing Ad Tag' is default setting
   1. Choose ad tag from dropdown
5. Click 'Select Ad Tag'

Tiering 

Maintaining an ad tag waterfall is simple with Transmit's tiering system.

1. Add an Ad Tag to a configuration
2. For the ad format you want to add a tier to, click the three dots next to 'Tier 1'
3. Choose your desired action from the dropdown:
   1. Remove Tier
   2. Add Ad Tag to Tier
      1. (Split opportunities between ad tags on one tier)
   3. Change Weights
      1. (Adjust weighting of ad tags sharing a tier)
   4. Move Tier Up
      1. (Move entire tier up in priority)
   5. Move Tier Down
      1. (Move entire tier down in priority)

ADS Overrides

A configuration's main ad decisioning settings will default to every stream originating from it, unless an ADS override is set.  This allows you to customize each individual stream's ad configuration separately.

1. Find the configuration you want to add an override to
2. Scroll to 'Ad Decisioning Overrides' section
   1. Click 'Add'
3. Paste the path to the stream in the 'Add Override Path' window
   1. This should be the unique path to the playlist 
4. Click 'Add'
5. Manage ad targeting